__________________________________websight.net.au

Prior to our search engine placement process, we conduct a website analysis to determine if it is ready for search engine optimization and submission. Why?

Because most website's we analyse, use design components that are incompatible with search engine spider robots, lack sufficient descriptive text or have navigation problems, just to name a few! They can prevent or limit a top website ranking, how many of your pages will be indexed and which search engines your page/s appear in.

Your website analysis will reveal any issues and provide recommendations that either you/your developer can implement or you can ask us to include these services in your quotation for website optimisation.

We use several sources for keyword data, however one we use and recommend is the Wordtracker - Webmaster keyword service. This provides you with an insight into the popularity of any keywords, including misspellings, that relate to your website's theme or text content.

However, we are not the experts at what YOU do! Therefore we recommend you create a list of keyword phrases (one to three words in each) that a person might use to search for your site on a search engine. Many single words and some keyword phrases are impossible to rank, so we filter out those that are not achievable or are not likely to be productive. We may also recommend others, that you might have overlooked.

Whilst we welcome your suggestions, please do not limit yourself to just a few. We run a page analysis, prior to optimisation, which pin-points the ones already in your page text. The next step is to optimise the site/pages, targeting the keyword phrases in your list.

On completion of the search engine optimisation process we provide optimised versions of your original pages. These are emailed to you/your developer to upload to your server. If we have FTP access we upload the new versions direct to your server after your website optimisation.

Once all these functions are performed and the site has tested OK online, we commence the search engine and directory submissions.

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If content is king, then linking is the queen that shares his throne. We have all heard about adding content to your site to give the search engines fodder to consume. But the secret to luring the search engines is the links to your site. Today's search engines look very carefully and critically at who is linking to you, and what it is that they are saying about you. A link from a leader in your industry carries a lot of weight and means that your site is important. Two links from industry leaders means your site is even more important. 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is only the start; the important thing is getting good links from quality web sites.

Why do links matter?

Since the arrival of Google and their PageRank, search engines have put a lot of weight on links to a site. There used to be simple ways to get good rankings: Meta tags, titles, keyword density, etc. Today, things have become more complex, with search engines now using a very complicated algorithm that involves:

links to your site,

what is written in those links,

who is linking to the site that links to yours,

what are the keyphrases used in those links,

what is the quality of the site that is linking to yours,

how many other links does that site have,

how many links out (and to what sites) does your site have,

and other such criteria.

To use a rather appetizing analogy, these new criteria are added to the stew that is your site, along with the quality and quantity of the content. Left to simmer on the worldwide web, this stew is then eaten up by the search engines depending on how well your site matches the aforementioned criteria. Put differently, the king and queen must join together to turn your site into a number one result.

Finally! A helpful company that can provide you with portland search engine marketing Webfu Search.
One of the best search engine marketing & positioning services in the world. Not to mention Portland, Oregon ...Your source if you need Web Design or SEO Consultants. - If your looking for professional portland web design ... Webfu can take on any project no matter how difficult the optimization required. From web design to marketing webfu can build your site from the ground up. Then when your ready, webfu can provide you with online marketing solutions that have created proven results year in and year out.
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How do we get links?

It all starts with content. No one will link to you unless you offer quality information about a particular subject. If you are in real estate, you must offer information about the area you sell. If someone wants to buy in your area, first s/he will want to learn about it, so you will need to have good resources about that area. The next step is to find new sites that would benefit from your site's information; new sites whose clients would potentially buy your real estate. For example, one of our clients (www.monlac.com ) sells real estate in the Laurentians area of Quebec. Their site has content on activities in Quebec and the nearby Laurentian mountains. Thus, we will be soliciting links from web sites such as the nearby water parks and ski hills, nearby towns, lake and boating associations, and local construction web sites to name just a few. To these web sites, not only will linking to www.monlac.com make their customers happier, but it is in their best interest that the site sells real estate since it brings in more business for them.

How do you solicit links?

To solicit sites you have to use a lot of elbow grease. Send out personalized emails to these sites. Don't send out mass emails or spam. Be friendly, and point out the benefits of linking to your site. If you are lucky, maybe 1 in 3 emails will get a response. It is frustrating and discouraging, but keep your spirits up. Many times a site is perfect but they don't ever update it, so your site won't get the link in because nothing ever changes on the solicited site. Don't waste too much time on sites that haven't been updated in years. It is also important to follow up. Until you get a flat out denial, keep saying "Hi", and keep it personal. Keep track of who you have contacted and what you have written or said because you have to make it seem like they are the only person you are contacting. As soon as they get a sniff that you are sending out a mass email, or that you are using the exact same approach with other sites, you will probably lose their respect - and their business!

Do not forget to submit to the directories such as the Open Directory Project (www.dmoz.org), because getting listed here counts for a lot in all the big search engines. Take your time and choose the right category to submit to. Also, read about how they want their descriptions and titles written, and write them that way. These are the keys to getting into the directories.

Soliciting links is a very time-consuming (and frustrating) venture, but it is essential to getting good rankings in the search engines. It takes a lot of patience and a lot of time. Getting your first link is like getting your first sale. It is just as hard - and just as satisfying.

Portland Search Engine Marketing - Web Fu
There are two ways to achieve website positioning on a search engine:

1. Natural Listings These are the main results that appear directly under the "sponsored listings" (see below). Natural listings can be moved to the top through optimization and strategic link building efforts.

Our optimization services (which start at $2,395.00) will guarantee you top rankings here for search engines such as Google, Yahoo, AOL. While this service may appear to be more expensive up front, it is typically a far better investment in the long run.

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2. Sponsored Listings (as seen to the right) where you can "buy your way to the top" of the major search engines within a matter of days and for as little as $0.10 per visitor, using the search terms of your choice.

Our pay-per-click setup & maintenance service (which starts at $195.00) is an excellent way to test the waters of search engine marketing for a minimal investment. Our key phrase research will show you dozens, if not hundreds of potential search terms relating to your industry, as well as how much you can expect to spend per month targeting these phrases.

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